CREATOR AND DIRECTOR OF LABORATOIRES LYSEDIA
When Isabelle Margnat bought Lysedia in 2012, she did much more than acquire a cosmetic products laboratory: she turned into reality the dream of a young girl who concocted creams in her kitchen before applying them to her dolls. She had always just one aim in life, to create her own skincare line. With a father who was a pharmacist in the cosmetics industry and a mother who was a doctor who tested textures for the food industry, Isabelle Margnat was a textures “fanatic”.
This love for formulas shaped her path: after becoming a pharmacist, she cut her teeth in the cosmetics industry formulating suncare products, before buying her own pharmacy. But she always preferred beauty products to medicines.
Remaining loyal to her dream, she wanted to create anti-ageing products offering the measurable results of aesthetic medicine but without the downsides. When the opportunity arose to acquire Laboratoires Lysedia, she immediately knew it was for her.
She has maintained the spirit of the brand, created 17 years earlier by a team of pharmacists and aesthetic doctors: developing effective anti- ageing products that combine the best cosmetic medicine innovations. On the strength of her expertise, she decided to reformulate each of the products in order to inject a healthy dose of glamour to the textures and packaging. With its facelift effect, mesolift and botox-effect products, Lysedia has succeeded in this challenge : offering women beauty expertise with no needles and no discomfort
" Women today
seek innovative beauty treatments,
cutting-edge anti-age formulas
and ... gentle care. "